![]() ![]() A company is the strangest place of all for an indefinite optimist: why should you expect your own business to succeed without a plan to make it happen? Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best. But iteration without a bold plan won’t take you from 0 to 1. Before writing Zero to One with Peter, Blake co-founded Judicata, a legal research technology startup, and worked at Box and Founders Fund. You could build the best version of an app that lets people order toilet paper from their iPhone. Blake Masters was a student at Stanford Law School in 2012 when his detailed notes on Peter Thiel's class 'Computer Science 183: Startup' became an internet sensation. Making small changes to things that already exist might lead you to a local maximum, but it won’t help you find the global maximum. But leanness is a methodology, not a goal. Would-be entrepreneurs are told that nothing can be known in advance: we’re supposed to listen to what customers say they want, make nothing more than a “minimum viable product,” and iterate our way to success. ![]() ![]() He went on to co-found Judicata, a legal research technology startup. ![]() “Even in engineering-driven Silicon Valley, the buzzwords of the moment call for building a “lean startup” that can “adapt” and “evolve” to an ever-changing environment. Blake Masters was a student at Stanford Law School in 2012 when his detailed notes on Peter’s class Computer Science 183: Startup became an internet sensation. ![]()
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